Areas of Responsibility:

Marketing Campaigns: 

• Plan and lead the execution of all digital marketing, primarily using influencer marketing, but also social media, content and display advertising where appropriate.
• Maintain effective, cohesive, and engaging brand messaging  
• Brainstorm new and creative growth strategies  

Partnerships: 

• Develop and implement marketing plans with distribution and app store partners.

Content Creation: 

• Oversee and ensure a consistent flow of visual content is created and distributed across appropriate channels.

Planning: 

• Create, maintain, and implement digital marketing calendars  
• Keep abreast of new social media platforms and digital marketing trends; implement these new technologies in developing campaigns when suitable
• Develop a website and app store traffic plan and create goals and benchmark targets  

• Identify conversion points and optimise user funnels with experiments and conversion tests  

Reporting: 

• In conjunction with the Business Marketing Analyst, deliver regular reporting on campaign performance.
• Identify conversion points and optimise user funnels with experiments and conversion tests  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  

• Identify trends and insights, and optimise spend and performance based on the insights

Desired Experience and Professional Qualifications:

• Bachelor’s degree in marketing, communication, or related field  
• Proven working experience in digital marketing, preferably in a start-up environment
• Excellent grasp of social media and website metrics and best practices 
• Demonstrable experience leading and managing influencer, social media, and display advertising campaigns  

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  
• Experience in optimising landing pages and user funnels
• Managing agency relationships

Skills Required:

• Data​ ​driven,​ ​analytical​ ​thinker  
• Strong​ ​organisational​ ​and​ ​numeracy​ ​skills​ 
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• Proactive​ ​problem​ ​solver​ ​with​ ​an​ ​outstanding​ ​attention​ ​to​ ​detail​ 
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• Ability​ ​to​ ​multitask​ ​effectively​ ​in​ ​a​ ​fast​ ​paced,​ ​dynamic​ ​environment​ 
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• Organised​ ​and effective​ ​at​ ​prioritising​ ​own​ ​tasks​ ​as​ ​well​ ​as​ ​their​ ​team's​ 
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• Excellent​ ​written​ ​and​ ​verbal​ ​communication​ ​skills  
• Collaborative​ ​team​ ​player  

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